About Us


It’s not just about clothes, it’s about the GOLD in you!

You’re a goldmine of hidden potential, which should be unearthed. We tapped into ours to make products we believe will inspire you to unleash yours. We use our talents and skills to connect our passion for art and fashion to our histories, cultures and lifestyles.
We show this with our unique take on casual wear, which combines our African heritage with London's youth culture, diaspora communities and street fashion, to create clothing that will bring out the GOLD within.
We celebrate Potential. We celebrate Culture. We celebrate You.

"There's more GOLD buried in your HEAD than in the ground below"